Glossier
Year
Client
Service
An brand strategy exploration of a potential business opportunity to increase revenue
© Glossier
Concept
Glossier is a company with innumerable strengths that meet many of the cries of this generation, which are affected by the political turmoil and growing awareness of self love, thus making them a favorite. What more then, can Glossier improve on?
Based on customer surveys, reviews, and research that I conducted, the following were the biggest flaws of the Glossier empire: some products are making girls break out (and they don't know why), wasteful packaging, and the grouping of all skin types as one.
Considering the fact that Glossier hopes to be an educational source for girls in their skincare journey, it seemed that Glossier could do even a better job educating and teaching girls how beauty can be easy, fun, personal, and educational all at once. Therefore, I came up with a beauty program for Glossier called C'est Beau It's You.
Features
C'est Beau It's You goes after the idea of "you're beautiful because you're you". It is a beauty program that can be activated on a monthly basis. The Glossier App will help you track your skincare progress with photo comparison. It would guide you through your skincare routine with videos on the best ways to treat your skin type. It connects you with a great community of skincare professionals. And, it also recommends you new products based on the short, weekly evaluations you send in through the app.
Logos & Misc