LABS

There was tremendous opportunity for Neutrogena to create an expression and experience that respects the brand’s rich history and high-performance formulations but adds a new, modern dimension that does a more effective job of enriching the brand with a personality that differentiates.

We developed a cohesive brand system with a refined logo, typography, and color palette, resulting in a more recognizable and impactful brand image.

The new identity was successfully launched across digital and print platforms, reinforcing brand consistency and increasing audience engagement. Design, product and ink color matching, and color palettes was thoroughly explored and selected. The new platform increased brand recognition and audience engagement through a sophisticated and a beautified clinical design.