NorFor Redesign
Year
Client
Neutrogena
Service
Brand Design
A platform refresh of Neutrogena's successful Norwegian Formula platform
© NorFor Redesign
Challenge
With the rapid rise in popularity of Korean skincare, Neutrogena quickly found their ever so popular and widely loved Norwegian Formula line outdated compared to the rest of the market -
as pictured below:
Solution
Introduction of a modern, premium, and efficacious design to sit comfortably on the east Asian skincare shelf while still maintaining Norwegian Formula's shelf presence to keep existing customers. Over sixty designs were presented, with more than sixty being designed and created, throughout the course of the project.
Band-Aid